{"id":12401,"date":"2018-03-13T10:00:11","date_gmt":"2018-03-13T09:00:11","guid":{"rendered":"https:\/\/www.lunapartner.it\/trend-topic-ecommerce\/"},"modified":"2024-11-28T13:02:34","modified_gmt":"2024-11-28T12:02:34","slug":"trend-topic-ecommerce","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/trend-topic-ecommerce\/","title":{"rendered":"Trend topic: strategies for eCommerce in 2018"},"content":{"rendered":"

Today’s Lunapost trend topic is about strategies for selling online<\/strong>. Between B2B, payment systems, localization, and social networks, what is essential for an eCommerce in 2018?<\/strong>
\nHere are some tips for those working in this field!<\/p>\n

<\/p>\n

Trend topic – eCommerce: B2B<\/h4>\n

In 2017, B2C eCommerce (“Business to Consumer”) generated $2.3 trillion, while B2B eCommerce (“Business to Business”) amounted to around $7.7 trillion<\/strong>\u2014almost three times as much.<\/strong><\/p>\n

Many insights from B2B eCommerce analyses are similarly relevant for B2C. Chat and voice have become the preferred customer care<\/strong> tools for clients, while dynamic pricing is one of the factors that most impacts sales.
\nFurthermore, 98% of buyers conduct online research before completing a product purchase. This is why elements like SEO<\/strong>, product information in the correct language<\/strong>, product demos<\/strong>, and so on are becoming critically important.<\/p>\n

Trend topic – eCommerce: localizing<\/h4>\n

Selling abroad<\/strong> becomes a key aspect of eCommerce strategies in 2018\u2014especially for specific products. Those dealing with handcrafted items, or products where geographic origin is important, cannot overlook these considerations.
\nSuccessful eCommerce businesses often sell very little domestically but compensate with results from international markets.<\/p>\n

According to statistics, 75%<\/strong> of users would never buy from a website in a language different from their own. But this doesn\u2019t just mean “translation”; it means localization. <\/strong>
\nLocalizing an eCommerce site means providing the customer with a shopping experience fully aligned with their language and culture. This includes everything from SEO<\/strong> strategies to payment systems<\/strong>, language usage<\/strong>, semantic level<\/strong>, email<\/strong> service, and customer care.<\/strong><\/p>\n

Trend topic – eCommerce: payment systems<\/h4>\n

60%<\/strong> of users say they would not complete a purchase if their preferred payment method<\/strong> is not supported by the eCommerce site.
\nThis issue is closely linked to the topic of localization<\/strong> discussed earlier. When selling internationally, this factor cannot be overlooked.<\/p>\n

In the USA, the top two payment methods are credit cards<\/strong> and digital wallets<\/strong> (PayPal, Apple Pay, and similar); in Eastern Europe and India, cash on delivery<\/strong> remains the preferred method. To remain competitive in China, integrating Alipay<\/strong> is essential, as it is used in 86% of transactions.
\nA thorough analysis of the habits and culture of the target country is required to simplify the payment experience as much as possible.<\/p>\n

Trend topic – eCommerce: social shopping<\/h4>\n

The latest updates on Facebook, Instagram, and Pinterest have made social networks essential channels for online sales<\/strong>. The goal is to allow users to experience the shopping process without leaving the platform (and switching to another app).
\nIn certain sectors (fashion, design, and food\u2014especially the most “visually” involved<\/strong>), these platforms have become a major source of traffic and revenue.<\/p>\n

How does this impact eCommerce businesses? It’s not just about image<\/strong> (a high standard of photo and video material is now essential), but it also requires an omnichannel strategy.<\/strong>
\nA recent article from Corriere Comunicazioni highlights that Italian companies selling on Amazon generated \u20ac350 million in revenue in 2017 alone<\/strong>, creating over 10,000 jobs.
\nThe key is to offer users as many touchpoints as possible with your products. Depending on the device used and their preferences and habits, everyone should be able to access your products where, how, and when they prefer.<\/p>\n

These are the main takeaways on the latest trends in eCommerce.<\/strong> In such a competitive field, it’s crucial to keep an eye on your competitors (not just the main ones or direct ones) to stay “up-to-date,” and above all, avoid becoming “static.”
\nThe biggest mistake is doing nothing.<\/strong><\/p>\n

To stay updated on the digital world, continue reading us on Lunapost<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Fra B2B, sistemi di pagamento, localizzazione e social network, cosa non pu\u00f2 mancare a un eCommerce nel 2018?
\nEcco qualche consiglio per chi lavora in questo campo!<\/p>\n","protected":false},"author":1,"featured_media":12128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[660,661,619,662,663,664,647,665,666,667],"class_list":["post-12401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-type","tag-b2b-en","tag-b2c-en","tag-digital-marketing-en","tag-ecommerce-en","tag-localizzazione-en","tag-payment-en","tag-seo-en","tag-social-marketing-en","tag-trend-en","tag-trend-topic-en"],"acf":[],"yoast_head":"\nTrend topic: strategie per l'eCommerce del 2018 - Lunapost<\/title>\n<meta name=\"description\" content=\"Il trend topic del Lunapost di oggi riguarda le strategie per vendere online. Fra B2B, sistemi di pagamento, localizzazione e social network, cosa non pu\u00f2 mancare a un eCommerce nel 2018? Ecco qualche consiglio per chi lavora in questo campo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/trend-topic-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend topic: strategie per l'eCommerce del 2018 - Lunapost\" \/>\n<meta property=\"og:description\" content=\"Il trend topic del Lunapost di oggi riguarda le strategie per vendere online. Fra B2B, sistemi di pagamento, localizzazione e social network, cosa non pu\u00f2 mancare a un eCommerce nel 2018? 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