{"id":12402,"date":"2018-02-15T12:33:36","date_gmt":"2018-02-15T11:33:36","guid":{"rendered":"https:\/\/www.lunapartner.it\/engagement-e-analytics\/"},"modified":"2024-11-28T15:00:47","modified_gmt":"2024-11-28T14:00:47","slug":"engagement-and-analytics","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/engagement-and-analytics\/","title":{"rendered":"Customer engagement: how to improve it with analytics"},"content":{"rendered":"<p align=\"JUSTIFY\"><strong>An advanced use of analytics can improve customer engagement<\/strong> \u2013 and more. This is revealed by the annual research from <em>MIT Sloan Management Review<\/em>: learn more with us!<br \/>\n<!--more--><\/p>\n<p><strong>\u00abThe 2018 Data &amp; Analytics Global Executive Study and Research Project\u00bb<\/strong> is the annual research project conducted by <a href=\"https:\/\/sloanreview.mit.edu\/\">MIT<\/a> on the relationship between companies and the use of analytics. The study surveyed a sample of 1,919 professionals and managers from companies worldwide. Here are the key findings!<\/p>\n<p>Transforming data into useful and relevant business information (or <em>insights<\/em>) is one of the greatest sources of competitive advantage currently available to companies. The world of analytics is constantly evolving.<\/p>\n<p>Marketing is undoubtedly the area that most benefits from the support of analytics. The information, presented as insights, can have a positive impact both on measurement systems and on user engagement \u2013 the so-called <em>customer engagement.<\/em><\/p>\n<p>Thanks to the emergence of increasingly <em>user-friendly<\/em> platforms and tools, the world of analytics is becoming more and more focused on accessibility; however, the complexity of data management (and their related formats) requires a high level of professionalism.<\/p>\n<p>After a decline between 2014 and 2015, the percentage of respondents who report gaining a competitive advantage from the adoption of analytics has been increasing for the third consecutive year.<\/p>\n<h4 align=\"JUSTIFY\">From a business perspective, the competitive advantage that can be gained primarily concerns three factors:<\/h4>\n<ul>\n<li>\n<h4 align=\"JUSTIFY\">The ability to position itself in the market relative to competitors;<\/h4>\n<\/li>\n<li>\n<h4 align=\"JUSTIFY\">The improvement of engagement and relationships with their customers;<\/h4>\n<\/li>\n<li>\n<h4 align=\"JUSTIFY\">The improvement of engagement and relationships with their customers.<\/h4>\n<\/li>\n<\/ul>\n<p>The picture that emerges from the report presents analytics as a vital component for businesses. Competitive advantage goes hand in hand with the level to which the &#8220;data culture&#8221; permeates the entire organization.<\/p>\n<p>In-depth data analysis can positively influence the relationships between a company and its customers. The research reveals that those who use analytics advancedly gain a market advantage, becoming able to offer products and services tailored to the real and concrete needs of consumers.<\/p>\n<p>A truly competitive organization must be able to combine data from customers with data from suppliers and competitors. The more the insights used combine different data sources, the greater their value.<\/p>\n<p>Moreover, data can be drawn from mobile, social media, or public information. The ability to interpret analytics in an integrated manner is a primary source of competitive advantage.<\/p>\n<p>Additionally, sharing the results of one&#8217;s analyses can be a winning strategy. Companies that are more inclined to share their information have seen an increase in their influence \u2013 not only with their customers \u2013 gaining authority and credibility.<\/p>\n<p>Data-driven marketing is undoubtedly one of the most interesting opportunities for businesses aiming to adopt a future-oriented perspective. To discover all the new developments in the digital space\u2026 <a href=\"https:\/\/www.lunapartner.it\/lunapost\/\">keep following us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un utilizzo avanzato degli analytics pu\u00f2 migliorare il customer engagement &#8211; e non solo. Lo rivela l&#8217;annuale ricerca annuale del MIT Sloan Management Review: scoprine di pi\u00f9 con noi!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[644,645,646,647,649,650,651],"class_list":["post-12402","post","type-post","status-publish","format-standard","hentry","category-content-type","tag-analytics-en","tag-digital-en","tag-engagement-en","tag-seo-en","tag-social-en","tag-vantaggio-competitivo-en","tag-web-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer engagement: come migliorarlo con gli analytics - Luna Partner<\/title>\n<meta name=\"description\" content=\"Un utilizzo avanzato degli analytics pu\u00f2 migliorare il customer engagement - e non solo. Lo rivela l&#039;annuale ricerca annuale del MIT: scoprine di pi\u00f9 con noi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/engagement-and-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer engagement: come migliorarlo con gli analytics - Luna Partner\" \/>\n<meta property=\"og:description\" content=\"Un utilizzo avanzato degli analytics pu\u00f2 migliorare il customer engagement - e non solo. 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