{"id":12403,"date":"2018-02-06T13:23:57","date_gmt":"2018-02-06T12:23:57","guid":{"rendered":"https:\/\/www.lunapartner.it\/aggiornamento-facebook-2018\/"},"modified":"2024-11-28T15:17:01","modified_gmt":"2024-11-28T14:17:01","slug":"facebook-update-2018","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/facebook-update-2018\/","title":{"rendered":"Facebook Update: The Algorithm is Changing, Here\u2019s What It Means!"},"content":{"rendered":"<p align=\"JUSTIFY\">In the coming months, the next Facebook update will see the <strong>news feed showing fewer posts from Pages<\/strong> to give more space to content from Profiles. Learn more with us!<\/p>\n<p align=\"JUSTIFY\"><!--more--><\/p>\n<p align=\"JUSTIFY\">Mark Zuckerberg, the founder of Facebook, has announced the introduction of changes to the flow of information displayed when opening the social network \u2013 the so-called <em>news feed<\/em>. Priority will be given to posts, videos, and photos from friends and family, thus <strong>reducing the space allocated to content from Pages and businesses.<\/strong><\/p>\n<p align=\"JUSTIFY\">The stated goal is to give people more opportunities to &#8220;engage with those they care about.&#8221; This means there <strong>could be a decline in video view duration and traffic from Pages and public content.<\/strong><\/p>\n<p align=\"JUSTIFY\">The impact will vary based on determining factors, such as the type of content produced and how people interact with it \u2013 the much-discussed <em>engagement.<\/em><\/p>\n<p align=\"JUSTIFY\">Pages that publish material or messages that people rarely engage with may see a significant reduction in distribution; <strong>content that generates more engagement, on the other hand, will be rewarded.<\/strong><\/p>\n<p align=\"JUSTIFY\">Facebook itself explains, in a statement:<\/p>\n<blockquote>\n<p align=\"JUSTIFY\"><i>\u00abWith this update, we will also prioritize posts that generate conversations and create meaningful interactions between people. To do this, we will try to predict which posts people are most likely to engage with their friends, and we will show these posts higher in the feed.<\/i><\/p>\n<p align=\"JUSTIFY\"><i>These are posts that spark discussions in the comments, those that people might want to share, and those that could generate reactions \u2013 whether it\u2019s a post from a friend asking for advice, a friend&#8217;s post seeking travel recommendations, or articles or videos that stimulate a lot of discussions.\u00bb<\/i><\/p>\n<\/blockquote>\n<p>Even before it is implemented, the Facebook update has already raised doubts and concerns, primarily regarding <strong>fake news.<\/strong><\/p>\n<p>The social network has long focused its efforts on <strong>combating the spread of false information<\/strong>, for example by eliminating the ability to modify text and images of shared links to prevent &#8220;counterfeiting.&#8221; However, this algorithm change <strong>could go in the opposite direction:<\/strong> people might end up seeing content that only reinforces their own ideologies, interacting mainly with the opinions of friends and family, and fake news could continue to spread unchecked. A &#8220;misleading&#8221; piece of information posted by a relative or friend, for instance, could be widely disseminated <strong>without any refutation&#8230;<\/strong><\/p>\n<p>And let&#8217;s not forget the obvious <strong>increase in costs and efforts<\/strong> this would entail for businesses, who would have to deal with advertising that is less self-promoting and increasingly focused on user interaction \u2013 <strong>a double-edged sword<\/strong> if not properly managed. For this reason, it is advisable to consult professional Social Media Managers to organize your presence and activities on social platforms, <strong>creating tailored content capable of generating real value.<\/strong><\/p>\n<h4 align=\"JUSTIFY\">We will keep you informed of every upcoming Facebook update&#8230;<b>keep following us on LunaPost!<\/b><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Il prossimo aggiornamento Facebook prevede che il news feed mostrer\u00e0 meno post provenienti da Pagine per dare maggior spazio ai contenuti dei Profili. Scoprine di pi\u00f9 con noi!<\/p>\n","protected":false},"author":1,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[668,669,670,671,649,672,673,674],"class_list":["post-12403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-type","tag-aggiornamento-a-facebook-2018-en","tag-attivita-social-en","tag-news-feed-en","tag-news-social-en","tag-social-en","tag-social-network-en","tag-utenti-en","tag-zuckerberg-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aggiornamento Facebook: cambia l&#039;algoritmo, ecco cosa comporta!<\/title>\n<meta name=\"description\" content=\"Nei mesi a venire, il prossimo aggiornamento Facebook potrebbe far s\u00ec che il news feed mostri meno post provenienti 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