{"id":12406,"date":"2017-11-22T11:00:11","date_gmt":"2017-11-22T10:00:11","guid":{"rendered":"https:\/\/www.lunapartner.it\/vendere-online\/"},"modified":"2024-11-28T17:08:27","modified_gmt":"2024-11-28T16:08:27","slug":"sell-online","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/sell-online\/","title":{"rendered":"“Sell Online”: Using Social Media to Convert Users into Real Customers"},"content":{"rendered":"

Not just for selling online: even without an e-commerce platform, it is possible to build a customer journey starting from social media<\/strong>. Learn more!<\/strong>
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Social media are becoming increasingly important in an online communication strategy. Whether the goal is to sell online, communicate your brand identity (brand awareness<\/em>), or simply provide an additional contact tool for those seeking us, having a presence on social networks ensures a more dynamic and “humanized” perception of our brand<\/strong> to potential contacts.<\/p>\n

Many companies, however, think that just “being present” on social media is enough. Creating content that is more or less relevant to users is not sufficient to engage them, and without an adequate strategy, it becomes difficult<\/strong> to perceive a potential “return” on investment (known in English as Return On Investment,<\/strong> or ROI<\/strong>).<\/p>\n

The goal should be to build a journey that facilitates the conversion of users into real customers.<\/h5>\n

A true customer journey, representing the ideal “path” users take, from the first information available about our brand to the purchase of the product or service offered \u2013 and subsequent loyalty<\/strong>, with a proactive outlook for the future!<\/p>\n

Users now more than ever turn to social media before making a purchase \u2013 and even after, to stay updated or request assistance. That\u2019s why it\u2019s essential to plan a strategy that engages users at all stages<\/strong>, guiding them toward the final purchase.<\/p>\n

By structuring the cycle into 4 phases \u2013 attraction, conversion, closing, and loyalty<\/strong> \u2013 targeted and effective content can be created for social channels. This way, it will be easier to measure results and evaluate the impact on our brand.<\/p>\n

Attraction Phase<\/h4>\n

The goal is to engage a larger audience towards our channel by providing the “new audience” with truly useful and valuable content. Measuring metrics such as engagement<\/em> rate, clicks or actions taken by users, views, and follower growth is essential to measure the success of this phase.<\/p>\n

It is possible to attract new users through:<\/span><\/h5>\n