{"id":12410,"date":"2017-08-08T12:00:43","date_gmt":"2017-08-08T10:00:43","guid":{"rendered":"https:\/\/www.lunapartner.it\/ottimizzazione-seo-via-gli-url-dalle-ricerche\/"},"modified":"2024-11-28T17:51:31","modified_gmt":"2024-11-28T16:51:31","slug":"seo-optimization-remove-urls-from-search-results","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/","title":{"rendered":"SEO Optimization: Remove URLs from Search Results?"},"content":{"rendered":"

SEO<\/strong> News: Google’s apparent removal of URLs<\/strong> from search results could seriously impact how we approach search engine results… What\u2019s changing?<\/strong> Find out with us!
\n<\/p>\n

We are now used to the classic display in the SERP (title \u2013 permalink \u2013 meta description) for our search queries on Google.
\n… But what if Google changes everything?<\/p>\n

Yes, because if it’s true that Google is removing URLs \u2013 as the CognitiveSeo<\/em> team seems to have noticed \u2013 industry professionals will have to deal with inevitable changes in organic search traffic. Complete removal is expected in a later phase: for now, the reference link to the site still appears at the top of the post, accompanied by the AMP icon, which is now much more prominent compared to previous displays.
\nThe changes are currently limited to the Android operating system.<\/p>\n

But is Google really removing<\/span> URLs from search results? Not exactly: it\u2019s more precisely a prioritization of AMP<\/strong> (Accelerated Mobile Pages<\/em>) pages over “slower” content \u2013 and this operation seems more like an A\/B test rather than a total removal of URLs from the SERP display.<\/p>\n

AMP is a web protocol<\/strong> that speeds up mobile browsing through a more streamlined graphic layout. Designed to lighten data traffic, it was developed by Google and supported by many tech and media organizations.<\/p>\n

SEO specialists have long been aware that Google prioritizes content formatted with AMP because it ensures universal accessibility<\/strong>, even for users without a fast connection: an AMP page can be up to 10 times lighter<\/strong> than one formatted in the traditional way!<\/p>\n

But can Google really provide search results that are so accurate that there is no need to verify the source? For average users, it’s already quite difficult to distinguish true news from fabricated rumors, and removing sources could exacerbate the issue.<\/strong>
\nOn the other hand, there are those who carefully develop phenomena like blogs such as “fattoquotidaino,” which take advantage of the lack of attention to fact-checking.<\/strong><\/p>\n

In the event that Google is able to filter results excellently, fake news could disappear from searches,<\/strong> making a significant impact on Facebook\u2019s fact-checking<\/em> initiatives.
\nAt the moment, it’s impossible to draw conclusions about this operation: keep following us<\/strong>, and we\u2019ll keep you updated on future developments!<\/p>\n","protected":false},"excerpt":{"rendered":"

L’apparente rimozione degli URL nella ricerca da parte di Google cosa\u00a0sta cambiando in ambito SEO? Scoprilo con noi!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[689,690,682,647,683,691],"class_list":["post-12410","post","type-post","status-publish","format-standard","hentry","category-content-type","tag-amp-en","tag-ricerca-google-en","tag-sem-en","tag-seo-en","tag-serp-en","tag-url-en"],"acf":[],"yoast_head":"\nOttimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner<\/title>\n<meta name=\"description\" content=\"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner\" \/>\n<meta property=\"og:description\" content=\"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Luna Partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lunapartner\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T10:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T16:51:31+00:00\" \/>\n<meta name=\"author\" content=\"lunapartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lunapartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\"},\"author\":{\"name\":\"lunapartner\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\"},\"headline\":\"SEO Optimization: Remove URLs from Search Results?\",\"datePublished\":\"2017-08-08T10:00:43+00:00\",\"dateModified\":\"2024-11-28T16:51:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"keywords\":[\"Amp\",\"Ricerca Google\",\"Sem\",\"seo\",\"Serp\",\"Url\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\",\"url\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\",\"name\":\"Ottimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/#website\"},\"datePublished\":\"2017-08-08T10:00:43+00:00\",\"dateModified\":\"2024-11-28T16:51:31+00:00\",\"description\":\"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lunapartner.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Optimization: Remove URLs from Search Results?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lunapartner.it\/#website\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"name\":\"Luna Partner\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lunapartner.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lunapartner.it\/#organization\",\"name\":\"Luna Partner\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"contentUrl\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"width\":153,\"height\":52,\"caption\":\"Luna Partner\"},\"image\":{\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/lunapartner\/\",\"https:\/\/www.instagram.com\/lunapartner\/\",\"https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\",\"name\":\"lunapartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"caption\":\"lunapartner\"},\"sameAs\":[\"https:\/\/www.lunapartner.it\"],\"url\":\"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ottimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner","description":"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/","og_locale":"en_US","og_type":"article","og_title":"Ottimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner","og_description":"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!","og_url":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/","og_site_name":"Luna Partner","article_publisher":"https:\/\/www.facebook.com\/lunapartner\/","article_published_time":"2017-08-08T10:00:43+00:00","article_modified_time":"2024-11-28T16:51:31+00:00","author":"lunapartner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lunapartner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#article","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/"},"author":{"name":"lunapartner","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924"},"headline":"SEO Optimization: Remove URLs from Search Results?","datePublished":"2017-08-08T10:00:43+00:00","dateModified":"2024-11-28T16:51:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/"},"wordCount":378,"publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"keywords":["Amp","Ricerca Google","Sem","seo","Serp","Url"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/","url":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/","name":"Ottimizzazione\u00a0SEO: via\u00a0gli URL dalle ricerche? - Luna Partner","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/#website"},"datePublished":"2017-08-08T10:00:43+00:00","dateModified":"2024-11-28T16:51:31+00:00","description":"Novit\u00e0 in ambito SEO: l'apparente rimozione degli URL nella ricerca di Google condizioner\u00e0 l'approccio ai risultati dei motori di ricerca? Scoprilo con noi!","breadcrumb":{"@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lunapartner.it\/en\/seo-optimization-remove-urls-from-search-results\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lunapartner.it\/"},{"@type":"ListItem","position":2,"name":"SEO Optimization: Remove URLs from Search Results?"}]},{"@type":"WebSite","@id":"https:\/\/www.lunapartner.it\/#website","url":"https:\/\/www.lunapartner.it\/","name":"Luna Partner","description":"","publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lunapartner.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lunapartner.it\/#organization","name":"Luna Partner","url":"https:\/\/www.lunapartner.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","contentUrl":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","width":153,"height":52,"caption":"Luna Partner"},"image":{"@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lunapartner\/","https:\/\/www.instagram.com\/lunapartner\/","https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner"]},{"@type":"Person","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924","name":"lunapartner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","caption":"lunapartner"},"sameAs":["https:\/\/www.lunapartner.it"],"url":"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/comments?post=12410"}],"version-history":[{"count":2,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12410\/revisions"}],"predecessor-version":[{"id":12993,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12410\/revisions\/12993"}],"wp:attachment":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/media?parent=12410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/categories?post=12410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/tags?post=12410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}