{"id":12411,"date":"2017-08-07T13:23:29","date_gmt":"2017-08-07T11:23:29","guid":{"rendered":"https:\/\/www.lunapartner.it\/protocollo-https\/"},"modified":"2024-11-28T18:10:47","modified_gmt":"2024-11-28T17:10:47","slug":"https-protocol","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/https-protocol\/","title":{"rendered":"HTTPS Protocol: Make Your Website Secure!"},"content":{"rendered":"

Why switch to the HTTPS protocol<\/strong>? If your website appears as “not secure” in the browser, you could lose visitors…<\/strong> Learn more about how security certificates impact SEO and rankings!<\/strong>
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If you’ve encountered the “not secure” warning while browsing, it’s often due to the lack of activation of the HTTPS protocol,<\/strong> which secures connections.<\/p>\n

Any website can be flagged by Google (and other search engines) as insecure<\/strong> in order to protect users from potentially harmful sites.<\/p>\n

The warning is shown to discourage users from accessing the site…<\/p>\n

… After all, who would click on a security warning?<\/strong><\/p>\n

What HTTPS Protocol Handles<\/h3>\n

The HyperText Transfer Protocol over Secure Socket Layer<\/strong> <\/em>(HTTPS) is a protocol for secure communication over a computer network. It\u2019s the result of applying an encryption protocol to the HTTP hypertext transfer protocol.<\/p>\n

The principles behind the HTTPS protocol are:<\/p>\n

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  1. The authentication of the website visited.<\/li>\n
  2. The protection of privacy.<\/li>\n
  3. The integrity of the data exchanged between communicating parties.<\/li>\n<\/ol>\n

    It is used to ensure the confidentiality of data transfers over the internet, preventing any interception of the content.<\/p>\n

    What advantages does it provide in terms of SEO?<\/h4>\n

    In August 2014, Google announced that transitioning to the HTTPS protocol would eventually be considered a positive ranking signal for websites adopting a more secure connection, influencing their positioning.<\/p>\n

    Three years later, this prediction has materialized: the HTTPS protocol will now be a ranking factor. According to Google, it will currently affect only 1% of global queries\u2014a minor factor, but one that could become more significant in the future.<\/p>\n

    However, simply switching to HTTPS (after purchasing an SSL certificate) is not enough for an unoptimized site. A well-designed website will rank well even without HTTPS, unlike a website with poor or nonexistent SEO, even if it uses HTTPS.<\/p>\n

    What advantages does it provide in terms of security?<\/h4>\n

    Google’s goal is web security \u2013 and the HTTPS protocol can ensure this by protecting data through encryption.<\/p>\n

    To guarantee this security, it is important to ensure that all connections to your site use only the HTTPS protocol.<\/p>\n

    For those enabling it in WordPress…<\/h4>\n

    The WordPress CMS allows you to manage your site’s traffic via the HTTPS protocol once the SSL certificate is enabled on your domain’s hosting plan.<\/p>\n

    After logging into the admin panel, it will be enough to:<\/p>\n