{"id":12413,"date":"2017-03-06T11:00:32","date_gmt":"2017-03-06T10:00:32","guid":{"rendered":"https:\/\/www.lunapartner.it\/pmi-e-web-il-workshop-dedicato-di-confartigianato-imprese-di-bologna-e-imola\/"},"modified":"2024-11-29T10:03:18","modified_gmt":"2024-11-29T09:03:18","slug":"smes-and-the-web-the-dedicated-workshop-by-confartigianato-imprese-of-bologna-and-imola","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/smes-and-the-web-the-dedicated-workshop-by-confartigianato-imprese-of-bologna-and-imola\/","title":{"rendered":"SMEs and the Web: The Dedicated Workshop by Confartigianato Imprese of Bologna and Imola"},"content":{"rendered":"

SMEs and the web have now become a permanent pair!<\/strong><\/span><\/p>\n

On Tuesday, February 21, Luna Partner<\/strong> held the “Artisans and the Web<\/strong>” workshop organized by Confartigianato Imprese of Bologna and Imola<\/strong><\/a> in collaboration with the Women Entrepreneurs Group<\/strong><\/a>. During the event, several key points were discussed on how to increase visibility and opportunities for small and medium-sized enterprises (SMEs).<\/p>\n

Andrea Crispino<\/strong>, CEO of Luna Partner, and Laura Zanerini,<\/strong> consultant for internationalization and sole director at Laura Zanerini srls, spoke about the main internet marketing tools<\/strong> that can help increase business visibility and, specifically, how to use them effectively.<\/p>\n

These are topics that SMEs<\/strong> can no longer afford to overlook and must address quickly to keep up.<\/p>\n

The website<\/strong> was the key topic, as having one is now essential, but to make it grow, much more is needed. The first step is to check if your competitors<\/strong> have a business website and analyze it from different perspectives. This will provide valuable insights on how to improve your own!<\/p>\n

At the foundation of everything lies the design of the website<\/strong> and its many components: it’s crucial to have clear objectives and ensure that the content aligns with the plans carefully thought out earlier.<\/p>\n

If you’re interested in learning more, below you’ll find the slides from the two speakers:<\/p>\n

Slide speech Andrea Crispino \u2013 LUNA PARTNER<\/a>
\n<\/span><\/p>\n

Slide speech Laura Zanerini \u2013 ZANERINI LAURA SRLS<\/a><\/span><\/p>\n

On March 23<\/strong> at 6:30 PM<\/strong> \u2013 GEO-LOCATED ADS<\/strong> and TARGETED SEARCH,<\/strong><\/p>\n

On May 11<\/strong> at 6:30 PM<\/strong> \u2013 SOCIAL MEDIA<\/strong> and RELATIONAL MARKETING.<\/strong><\/p>\n

To attend the next meeting, please send a reservation email indicating the event(s) of interest to:<\/p>\n

Organizational Secretariat.<\/strong><\/p>\n

Mail: eventi@confartigianatobologna.it<\/a>
\n<\/span>Tel.: 051405812<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marted\u00ec 21 febbraio Luna Partner ha tenuto\u00a0il workshop Artigiani e web\u00a0organizzato da Confartigianato Imprese di Bologna\u00a0e Imola in collaborazione col\u00a0Gruppo Donne Impresa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[695,696,678,697],"class_list":["post-12413","post","type-post","status-publish","format-standard","hentry","category-content-type","tag-confartigianato-en","tag-luna-partner-en","tag-pmi-en","tag-workshop-en"],"acf":[],"yoast_head":"\nPMI e web, il workshop di Confartigianato Imprese di Bologna e Imola<\/title>\n<meta name=\"description\" content=\"Luna Partner ha tenuto l'incontro PMI e web, il workshop dedicato di Confartigianato Imprese di Bologna e Imola in collaborazione col Gruppo Donne Impresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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