{"id":12416,"date":"2017-01-20T10:30:11","date_gmt":"2017-01-20T09:30:11","guid":{"rendered":"https:\/\/www.lunapartner.it\/content-marketing\/"},"modified":"2024-11-29T10:49:24","modified_gmt":"2024-11-29T09:49:24","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/content-marketing\/","title":{"rendered":"Content Marketing: boost your Customer Retention!"},"content":{"rendered":"

Acquiring new customers is crucial, but there’s something even more important: retaining them… and an effective content marketing strategy is essential!<\/strong> Is customer retention<\/strong> your goal? Here are the guidelines to follow!
\n<\/p>\n

Over the years, various studies have shown the fundamental role of customer loyalty:<\/em> according to the Harvard Business Review, acquiring new customers costs up to 25 times more than retaining current ones. And not only that: a 5% increase in customer retention<\/em> can boost profits by 25% to 95%!<\/strong> Existing customers are more likely to make a purchase, and their average spending is typically 33% higher than that of a new customer.
\nAcquired customers require less effort and provide greater returns: nurturing a profitable relationship with existing customers<\/strong> is therefore more important for brands than the pleasure of acquiring new ones.<\/p>\n

As mentioned earlier, content marketing<\/strong> is a valuable tool for building an effective relationship with customers… There are three<\/strong> key ways to retain customers:<\/p>\n

\u25cf Give them reasons to stay in frequent contact<\/strong> with the brand and its communication channels \u2013 website, social media pages, emails, blog, etc.;
\n\u25cf Make the brand useful<\/strong>, going beyond the mere product or service being sold \u2013 it’s not just about convincing the customer to buy, but about providing them with content that interests them;
\n\u25cfEstablish a dialogue with customers<\/strong>, constantly offering valuable input to understand their preferences and needs, keeping the brand’s offering fresh and interesting.<\/p>\n

The secret is to apply these principles consistently and continuously.<\/strong>
\nFor every piece<\/strong> of content chosen for your content marketing, ask yourself:<\/strong><\/p>\n

\u25cf Does this content solve a relevant problem<\/strong> for my customers?
\n\u25cf Does this content teach them how to avoid a problem<\/strong> in the future?
\n\u25cf Is this content engaging<\/strong>, or at least entertaining, while staying true to the brand identity?<\/p>\n

If the answer to at least one of these questions is yes, then the content is worth including in your content marketing to be shared.<\/p>\n

Here are some practical ideas commonly used by brands:<\/p>\n