{"id":12417,"date":"2017-01-05T12:07:44","date_gmt":"2017-01-05T11:07:44","guid":{"rendered":"https:\/\/www.lunapartner.it\/il-meglio-del-marketing-del-2016\/"},"modified":"2024-11-29T11:10:52","modified_gmt":"2024-11-29T10:10:52","slug":"all-the-best-of-marketing-in-2016","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/","title":{"rendered":"All the best of marketing in 2016!"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>2016:<\/strong> The year of innovation and technology applied to branding initiatives \u2013 destined to make <strong>history in marketing management.<\/strong><br \/>\nHere are <strong>some highlights<\/strong> of the marketing moments that defined the past year \u2013 <strong>take notes for 2017!<\/strong><br \/>\n<!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>#ABInBev+SABMiller<\/strong><\/p>\n<p style=\"text-align: justify;\">In 2016, the fourth most expensive acquisition of all time took place \u2013 over \u20ac112 billion: <strong>AB InBev<\/strong>, the British beer production giant, merged with the equally massive <strong>SAB Miller<\/strong> (with the transfer of several famous brands, such as Peroni!),<strong> creating a behemoth<\/strong> capable of producing 60 billion liters of beer annually.<\/p>\n<p style=\"text-align: justify;\"><strong>#Lemonade<\/strong><\/p>\n<p>In April, Beyonc\u00e9 released <strong>Lemonade<\/strong>, her sixth studio album: a visual album accompanied by a one-hour film on HBO, and premiered on <strong>Tidal<\/strong>, the service owned by &#8220;1% of the music industry&#8221; according to Pitchfork: Jay-Z, Madonna, Rihanna, Kanye West, Calvin Harris, Daft Punk. Five years after the risk of collapse for major record labels, artists&#8217; marketing experimentation <strong>continues to surprise<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>#Rio<\/strong><\/p>\n<p style=\"text-align: justify;\">Major sporting events continue to be the <strong>leaders of real-time marketing:<\/strong> athletes, events, and celebrations are able to generate conversations and hashtags \u2013 as well as unique market opportunities, as shown by the traffic data from YouTube and Google. Among the best marketing moments of the year, <strong>some ads<\/strong> we&#8217;ve discussed <a href=\"https:\/\/www.lunaflpartner.it\/en\/ecco-le-spettacolari-adv-create-per-rio-2016\/\">HERE<\/a>&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>#VR<\/strong><\/p>\n<p>At the Mobile World Congress, Mark Zuckerberg revealed that Oculus technology would be the foundation of Samsung Gear VR. Oculus Rift, as the first result of its launch, <strong>revolutionized the possibilities for experimentation<\/strong> by agencies in their marketing campaigns. One such campaign was by MSC Cruises, which, with #NaveinCitt\u00e0, was among the first brands to create VR solutions to promote their cruises.<\/p>\n<p>We discussed headsets right <a href=\"https:\/\/www.lunaflpartner.it\/en\/realta-virtuale\/\">HERE<\/a> a few months ago!<\/p>\n<p style=\"text-align: justify;\"><strong>#USA<\/strong><\/p>\n<p style=\"text-align: justify;\">One of the most fiercely contested \u2013 and <strong>the most social<\/strong> \u2013 presidential campaigns ever. Amid hacker attacks and cyber-scandals, with a surprising outcome. Despite questionable tweets, sexist remarks, and expressions and memes&#8230; or perhaps, <strong>thanks to all of this.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>#LiveVideo e #Photo360\u00b0<\/strong><\/p>\n<p style=\"text-align: justify;\">In April, Facebook released <strong>live videos<\/strong> for all users: the social network became a streaming platform with a simple tap on a smartphone. Even <strong>360\u00b0 photos<\/strong> became a reality \u2013 literally augmented reality \u2013 and have already been expertly leveraged by brands to showcase their products!<\/p>\n<p style=\"text-align: justify;\"><strong>#Pok\u00e9monGO<\/strong><\/p>\n<p style=\"text-align: justify;\">Nintendo reclaimed the world of gaming, breaking every download record and <strong>sending its titles soaring on the stock market<\/strong>. Niantic seized the opportunity to include partnerships with other well-known brands in the game&#8230; we discussed it <a href=\"https:\/\/www.lunaflpartner.it\/en\/pokemon-go\/\">HERE!<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>#Spectacles<\/strong><\/p>\n<p style=\"text-align: justify;\">Automated bots, social networks, and wearables all came together in a stunning marketing operation. Snapchat forced even giants like Facebook to engage in a <strong>frantic chase<\/strong> to capture the preferences of what seem to be the most sought-after users ever, the <strong>Millennials<\/strong> \u2013 and the campaign for the launch of its tech glasses, Spectacles, remains one of the most successful in recent years, thanks to a mix of suspense and mania!<br \/>\n(&#8230;you can find more details about Millennials <a href=\"https:\/\/www.lunaflpartner.it\/en\/millennials\/\">HERE<\/a>&#8230;)<\/p>\n<p style=\"text-align: justify;\"><strong>#Chatbot<\/strong><\/p>\n<p>Messenger bots, Amazon Echo, Google Home, and the latest addition, Facebook\u2019s Jarvis. Bots are <strong>a reality that promises to explode in 2017,<\/strong> with potential applications for automating daily tasks \u2013 no longer limited to just customer care. How will brands leverage these great opportunities in the coming year?<\/p>\n<p>&#8230;<strong>stay tuned<\/strong>, we will keep you updated in real time&#8230;<br \/>\nAnd for any details, <strong>we at Luna are here for you!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato &#8211; per prendere appunti per il 2017!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[580],"tags":[701,702,703,704,705],"class_list":["post-12417","post","type-post","status-publish","format-standard","hentry","category-content-type","tag-2016-en","tag-2017-en","tag-apple-en","tag-highlights-en","tag-novita-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tutto il meglio del marketing del 2016! - Luna Partner<\/title>\n<meta name=\"description\" content=\"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tutto il meglio del marketing del 2016! - Luna Partner\" \/>\n<meta property=\"og:description\" content=\"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Luna Partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lunapartner\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-05T11:07:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T10:10:52+00:00\" \/>\n<meta name=\"author\" content=\"lunapartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lunapartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\"},\"author\":{\"name\":\"lunapartner\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\"},\"headline\":\"All the best of marketing in 2016!\",\"datePublished\":\"2017-01-05T11:07:44+00:00\",\"dateModified\":\"2024-11-29T10:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\"},\"wordCount\":546,\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"keywords\":[\"2016\",\"2017\",\"Apple\",\"Highlights\",\"Novit\u00e0\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\",\"url\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\",\"name\":\"Tutto il meglio del marketing del 2016! - Luna Partner\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/#website\"},\"datePublished\":\"2017-01-05T11:07:44+00:00\",\"dateModified\":\"2024-11-29T10:10:52+00:00\",\"description\":\"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lunapartner.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All the best of marketing in 2016!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lunapartner.it\/#website\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"name\":\"Luna Partner\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lunapartner.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lunapartner.it\/#organization\",\"name\":\"Luna Partner\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"contentUrl\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"width\":153,\"height\":52,\"caption\":\"Luna Partner\"},\"image\":{\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/lunapartner\/\",\"https:\/\/www.instagram.com\/lunapartner\/\",\"https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\",\"name\":\"lunapartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"caption\":\"lunapartner\"},\"sameAs\":[\"https:\/\/www.lunapartner.it\"],\"url\":\"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tutto il meglio del marketing del 2016! - Luna Partner","description":"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/","og_locale":"en_US","og_type":"article","og_title":"Tutto il meglio del marketing del 2016! - Luna Partner","og_description":"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!","og_url":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/","og_site_name":"Luna Partner","article_publisher":"https:\/\/www.facebook.com\/lunapartner\/","article_published_time":"2017-01-05T11:07:44+00:00","article_modified_time":"2024-11-29T10:10:52+00:00","author":"lunapartner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lunapartner","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#article","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/"},"author":{"name":"lunapartner","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924"},"headline":"All the best of marketing in 2016!","datePublished":"2017-01-05T11:07:44+00:00","dateModified":"2024-11-29T10:10:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/"},"wordCount":546,"publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"keywords":["2016","2017","Apple","Highlights","Novit\u00e0"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/","url":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/","name":"Tutto il meglio del marketing del 2016! - Luna Partner","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/#website"},"datePublished":"2017-01-05T11:07:44+00:00","dateModified":"2024-11-29T10:10:52+00:00","description":"2016: l\u2019anno dell\u2019innovazione e della tecnologia applicate al branding. Ecco alcuni highlights dei marketing moments che hanno segnato l\u2019anno passato!","breadcrumb":{"@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lunapartner.it\/en\/all-the-best-of-marketing-in-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lunapartner.it\/"},{"@type":"ListItem","position":2,"name":"All the best of marketing in 2016!"}]},{"@type":"WebSite","@id":"https:\/\/www.lunapartner.it\/#website","url":"https:\/\/www.lunapartner.it\/","name":"Luna Partner","description":"","publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lunapartner.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lunapartner.it\/#organization","name":"Luna Partner","url":"https:\/\/www.lunapartner.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","contentUrl":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","width":153,"height":52,"caption":"Luna Partner"},"image":{"@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lunapartner\/","https:\/\/www.instagram.com\/lunapartner\/","https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner"]},{"@type":"Person","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924","name":"lunapartner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","caption":"lunapartner"},"sameAs":["https:\/\/www.lunapartner.it"],"url":"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/comments?post=12417"}],"version-history":[{"count":2,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12417\/revisions"}],"predecessor-version":[{"id":13009,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12417\/revisions\/13009"}],"wp:attachment":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/media?parent=12417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/categories?post=12417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/tags?post=12417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}