{"id":12420,"date":"2016-12-21T09:00:10","date_gmt":"2016-12-21T08:00:10","guid":{"rendered":"https:\/\/www.lunapartner.it\/posizionamento-seo-content-marketing\/"},"modified":"2024-11-29T12:16:47","modified_gmt":"2024-11-29T11:16:47","slug":"positioning-seo-content-marketing","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/positioning-seo-content-marketing\/","title":{"rendered":"SEO Positioning? Here are the tips for content marketing!"},"content":{"rendered":"

Improving your search engine ranking<\/strong> means ensuring visibility over your competition: if you want a great love story between your content and Google, you can’t do without strong and engaging content marketing! How to achieve it? Discover it with us!<\/strong>
\n<\/p>\n

With truly effective content marketing,<\/strong> it will be the customer who searches for or “stumbles upon” your site \u2013 and in addition, you won\u2019t just capture the attention of \u201cone user among many,\u201d but of your dream target audience. It will be the content that differentiates your strategies and, most importantly, improves your SEO ranking.<\/strong><\/p>\n

Here are the 7 rules to ensure that Google highlights your content:<\/p>\n

#Answers<\/strong><\/p>\n

Google is the hardest user to convince because its job is to search for answers. The first step to attracting new visitors to your site is creating content that answers<\/strong> the most likely questions your customers have. An example? An article titled \u201cHow to create\u2026\u201d!<\/p>\n

#Words<\/strong><\/p>\n

The right words really make a difference! You need to choose the best targeted keywords and optimize your site\u2019s pages accordingly. Using the most appropriate keywords\u2014the ones that internet users most often use in their searches\u2014will ensure your site gets the best ranking and all the visibility<\/strong> it deserves!<\/p>\n

#Lenght<\/strong><\/p>\n

70% of Google searches are \u201clong tail\u201d: in simple terms, users don\u2019t just type one or two words when searching for something, they write full phrases\u2014\u201cthe best thriller movies of the past\u201d rather than just \u201cthriller.\u201d Don\u2019t be afraid to write long titles: one-word enigmatic posts are incomprehensible and practically useless for Google\u2026 providing concrete material<\/strong> is a must!<\/p>\n

#Bounce<\/strong><\/p>\n

Bounce rate is the metric that indicates how many pages a user opened on your site\u2014Google uses it to estimate your site\u2019s performance. A high bounce rate means that the user didn\u2019t stay on the site long, just skimming through pages without paying attention to the content. To minimize bounce rate, it\u2019s essential to engage with your readers<\/strong>, monitor the bounce frequency, and ensure it\u2019s within an acceptable range based on the site\u2019s goals.<\/p>\n

#Link<\/strong><\/p>\n

The number of backlinks obviously helps a lot with SEO ranking: the more sites or platforms link to yours,<\/strong> the more traffic you generate\u2014but it depends on the SEO reputation of those sites. If your content is interesting, well-crafted, and valuable, others will want to feature it on their platforms. The answer is always the same: content is everything.<\/p>\n

#Share<\/strong><\/p>\n

To climb the ranks, it\u2019s important to have interactions with social networks: the more an article is shared on social media<\/strong>, the better the SEO ranking\u2014and, of course, what drives a user to share something is\u2026 the value of the content!<\/p>\n

#Consistency<\/strong><\/p>\n

The consistency of content creation is important\u2014yes, indeed! Google will show an article from two days ago over one from 2005. Frequently updating what you publish on your site makes a real difference!<\/p>\n

The effectiveness of content marketing<\/strong> is measured in the field: to guarantee visibility and success for your business, it\u2019s essential to navigate the web tools effectively. For any further questions or curiosities\u2026 contact us at Luna!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Improving your search engine ranking means ensuring visibility over your competition: if you want a […]<\/p>\n","protected":false},"author":1,"featured_media":12120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[601,602,598],"tags":[637,638],"class_list":["post-12420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-content-type-en","category-marketing-en-content-type-en","category-content-type-en","tag-testo-bianco-en","tag-testo-sinistra-50-en"],"acf":[],"yoast_head":"\nPosizionamento SEO? Ecco i tips del content marketing! - Luna Partner<\/title>\n<meta name=\"description\" content=\"Come organizzare i contenuti del proprio sito e migliorarne il posizionamento SEO? 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