{"id":12430,"date":"2016-08-26T06:00:52","date_gmt":"2016-08-26T04:00:52","guid":{"rendered":"https:\/\/www.lunapartner.it\/millennials\/"},"modified":"2024-11-29T15:37:08","modified_gmt":"2024-11-29T14:37:08","slug":"millennials","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/millennials\/","title":{"rendered":"Digital Generation: Millennials, here are your customers!"},"content":{"rendered":"

30,000 respondents across more than 60 countries:<\/strong> the infographic published by Nielsen<\/a> on the social and purchasing habits of Millennials<\/strong>\u2014the new generation born around the year 2000\u2014has the right numbers.<\/p>\n

Nielsen is the company that studies consumer behavior in 47 European markets and over 100 countries worldwide, offering a comprehensive view of purchasing trends and media consumption habits. But what emerges from the infographic?<\/strong><\/p>\n

<\/p>\n

\"Millenial_Mindset_Infographic\"<\/a>
The Nielsen infographic reveals trends useful for the new market…<\/strong>…<\/figcaption><\/figure>\n

Generation Y<\/strong>, raised alongside technology and at the forefront of the social media scene, is the target market that businesses must focus on to stay competitive and successful<\/strong>. The data collected reveals a generation centered on “us<\/strong>,” “now<\/strong>,” and “more<\/strong>.”<\/p>\n

The “young adult” category, which includes the majority of Millennials, is expected to have limited purchasing power; however, this group represents 24% of the global population<\/strong>, is highly active on social networks, and is inclined toward online shopping and the sharing economy.<\/strong><\/p>\n

These are enough figures to allow them to influence every sector, from media involved in the technological revolution<\/strong> to dining and entertainment venues integrated into social trends.<\/strong><\/p>\n

The use of old information systems is being enriched and integrated: 66% of Millennials watch television while browsing the internet,<\/strong> and 62% say they appreciate live-interactive broadcasts and are likely to use social media.<\/strong><\/p>\n

The widespread availability of connectivity leads Millennials<\/strong> to prioritize the present moment<\/strong>: products, even before being innovative and high-quality, must be available immediately. Consider the different communication speed between Generation Y and Baby Boomers<\/strong>\u2014their parents\u2014and the resulting need for faster dynamics: with the exception of cutting-edge services like Amazon Prime, Nielsen highlights how home delivery services far surpass e-commerce sites. Even in entertainment, the availability of streaming services, with the ability to make content and videos accessible at any time<\/strong>, is taking over the traditional subscription model for TV and private networks.<\/p>\n

This surplus of information and real or perceived awareness drives Millennials to want the best<\/strong>, or at least more than they already have. Purchases can be made anytime, anywhere: before buying a TV ad space, it\u2019s advisable to check the condition of your website…<\/p>\n

But Millennials are far from superficial.<\/strong> On the contrary, they are very interested in storytelling and brands\u2019 transparent narratives (80%), as well as in healthy (38%) and organic (36%) foods, for which they are willing to pay more (81%); even better if they are innovative (48%).<\/p>\n

The dialogue between companies and consumers\u2014and among communicators themselves\u2014becomes the central point of effective marketing<\/strong>: Millennials\u2019 identities are strongly influenced<\/strong> by brands that can tell their stories, sparking conversations and tapping into people\u2019s emotional and experiential realities.<\/strong><\/p>\n

The future of the market is digital: make your business digital with us!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

30,000 respondents across more than 60 countries: the infographic published by Nielsen on the social […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[740,636,741,712,742],"class_list":["post-12430","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-generazione-y-en","tag-marketing-en","tag-millennials-en","tag-strategie-di-marketing-en","tag-tendenze-en"],"acf":[],"yoast_head":"\nDigital Generation: i Millennials, ecco chi sono i tuoi clienti!<\/title>\n<meta name=\"description\" content=\"Chi sono i Millennials? Lo studio Nielsen offre un quadro delle tendenze di acquisto e delle abitudini della generazione Y. 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