{"id":12470,"date":"2016-03-22T11:43:55","date_gmt":"2016-03-22T10:43:55","guid":{"rendered":"https:\/\/www.lunapartner.it\/keynote-apple-tutte-le-novita\/"},"modified":"2024-12-16T10:51:54","modified_gmt":"2024-12-16T09:51:54","slug":"keynote-apple-tutte-le-novita","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/keynote-apple-tutte-le-novita\/","title":{"rendered":"Apple Keynote: All the News!"},"content":{"rendered":"

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The day after: here are the innovations that emerged from yesterday’s Apple Keynote.<\/strong><\/p>\n<\/div>\n

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We had predicted that the stage would be used by the CEO to express his position on the dispute with the FBI to the world, and so it was: after an initial presentation to review the company’s 40-year history and celebrate its first billion users, Tim Cook addressed the privacy issue.<\/strong><\/p>\n

The event continued with a presentation on the company’s commitment to renewable energy<\/strong>, highlighting how, thanks to the collaboration of all users, components of old smartphones can be repurposed.<\/p>\n

Finally, they got to the technological innovations:<\/strong><\/p>\n<\/div>\n

# App<\/strong><\/p>\n

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The first innovation presented was a new app, CareKit, which will attempt to replace postoperative documents given to patients. The interface will be simple, and the functions will allow patients to follow their therapy from home and share progress data.<\/p>\n<\/div>\n

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# Apple Watch<\/strong><\/p>\n

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Since fashion is far from marginal in people’s lives, new bands for the Apple Watch were presented, and a price cut was announced, making it available starting at $299.<\/p>\n<\/div>\n

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# Apple TV<\/strong><\/p>\n

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A constantly growing but already very mature platform, thanks especially to the operating system, tvOS: Cook once again demonstrated Siri’s capabilities.<\/p>\n<\/div>\n

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# iPhone<\/strong><\/p>\n

Then came what was probably the most anticipated announcement: the presentation of the new iPhone SE. Sales of the 6 and 6s have been very good, but the previous generation also continued to sell in significant volumes; for this reason, explains Tim Cook, it would have been foolish not to tap into that segment of potential customers.<\/p>\n

The iPhone SE is compact, easy to handle, and, thanks to the special satin finish of the aluminum body, also pleasant to the touch. Specifically:<\/p>\n