{"id":12500,"date":"2016-01-07T11:38:23","date_gmt":"2016-01-07T10:38:23","guid":{"rendered":"https:\/\/www.lunapartner.it\/instagram-per-il-marketing-aziendale\/"},"modified":"2025-05-06T15:05:11","modified_gmt":"2025-05-06T13:05:11","slug":"instagram-per-il-marketing-aziendale","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/instagram-per-il-marketing-aziendale\/","title":{"rendered":"Instagram for Business Marketing"},"content":{"rendered":"<p>Although it has less than a third of Facebook\u2019s active users, a study by Forrester found that <strong>Instagram boasts the highest engagement rate among social media platforms<\/strong>. In 2015, Instagram\u2019s engagement rate was approximately 2.2%, compared to Facebook\u2019s 0.2% and Twitter\u2019s 0.02%.<\/p>\n<p><strong>How to leverage these insights for Business Marketing?<\/strong><\/p>\n<p><!--more--><\/p>\n<p>It\u2019s already well-known that images perform better than text-based content. However, a well-crafted image\u2014combined with an active community, a coherent and original project, and meticulous monitoring\u2014can yield surprising results.<\/p>\n<p><!--StartFragment --><\/p>\n<p><!--StartFragment --><\/p>\n<p>As explained in &#8220;<em>Guadagnare con Instagram&#8221;<\/em> by Marko Morciano, thanks to a few simple rules, businesses can benefit from the platform to boost their engagement rate:<!--EndFragment --><!--EndFragment --><\/p>\n<ul>\n<li>First, a company must <strong>study its target<\/strong> audience to create content tailored to their tastes and lifestyles, ensuring a strong visual impact.<\/li>\n<li>To retain customers or increase loyalty, the best approach is to captivate them with exclusive experiences and news. One idea is to <strong>reveal information in advance<\/strong> or reserve unique activities for Instagram followers. Using the platform for <strong>corporate storytelling<\/strong> will also engage audiences on a deeper level.<\/li>\n<li>Publishing must be consistent and regular, following a <strong>well-planned editorial strategy<\/strong> while dedicating time to responding to user comments and inquiries.<\/li>\n<li><strong>Hashtags<\/strong> and <strong>captions<\/strong> are the only text elements available, so they must be carefully crafted in a tone that aligns with the brand and its clientele.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Although it has less than a third of Facebook\u2019s active users, a study by Forrester [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[984,985,986],"class_list":["post-12500","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-instagram-per-le-aziende-en","tag-marketing-aziendale-en","tag-marketing-su-instagram-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram for business marketing | Luna<\/title>\n<meta name=\"description\" content=\"Using Instagram for business marketing can yield highly positive results \u2014 here\u2019s how to leverage these insights for Business Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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