{"id":12508,"date":"2015-12-22T16:00:49","date_gmt":"2015-12-22T15:00:49","guid":{"rendered":"https:\/\/www.lunapartner.it\/internet-stato-emotivo\/"},"modified":"2024-12-19T10:39:09","modified_gmt":"2024-12-19T09:39:09","slug":"internet-stato-emotivo","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/","title":{"rendered":"The internet can now understand our emotional state"},"content":{"rendered":"<p>That the internet and, more precisely, social media, know everything about us was already known; our relationships, our tastes, the brands and personalities we are most loyal to, our friends, personal data, and so on.<\/p>\n<p>However, thinking that through online navigation, the internet could understand our mood is a big leap. Instead, research has established that, <strong>based on behaviors and reactions we have on a website, it is possible to determine our emotional state at that moment<\/strong> with 82% accuracy.<\/p>\n<p><!--more--><\/p>\n<p><strong>How? <\/strong><\/p>\n<p>It&#8217;s not about looking at search history or the types of topics clicked, but rather studying how a site is used once opened, the speed at which information is absorbed, and the gestures made with the mouse.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/iStock_000073699365_Medium.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7635\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/iStock_000073699365_Medium-300x200.jpg\" alt=\"internet\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p><strong>What were the results?<\/strong><\/p>\n<p><strong>Researchers found<\/strong> and reported in the journal MIS Quarterly that:<\/p>\n<ul>\n<li><strong>Users who feel frustrated or troubled<\/strong> move the mouse inaccurately, shifting the cursor over the topic or link of interest less sharply and regularly.<\/li>\n<li><strong>Agitated users<\/strong>, perhaps contrary to what one might imagine, tend to move the mouse much more slowly than usual.<\/li>\n<\/ul>\n<p>This study could be useful for those of us who develop websites; by understanding the mood of people navigating a site, based on how annoyed they are moving from one page to another, <strong>we can identify what they perceive as non-functional or annoying<\/strong>.<\/p>\n<div class=\"largeReply-193 marginZero-194\" aria-live=\"assertive\">\n<div class=\"___1ra1pit fkhj508 fhjrts3 f137keqj fb1a13d fx8cdsv fxfb0uo fn5cvv7 f65ro8h f7suxz6 f2egjsp f15d4ioa f8qy9f8 fw0izlg f1gxrt3a f1os76ua f1js9cnw f1g87ej0 freluf8 f1yggaq6 f2i3chp f1151osp ftpcj8z f1gto8uq felkt6s fjthtfa fvhlfan f7tc0t0 f15orfay fqvmpri f11tbgq f1p0247a f9sufv2 f1dr1xf1 f1vyg3t2 fns3mgy f2h6sj1 f13alwr3 f19c6guv frkklwf f5zfpvi f1lrr67x f1ls9w7j f7v36i4 fneavw5 f13zpkng f7unjfp f8p1rz fzu6h1w f1i1bi6h f1smo7hi f1sk1xod f1kgogdq f1ecidve fe11041 fds34uz f1aye3w6 f17s497r fvlpcs8 f9vckw9 f1rt6e60 ft380qk f14gafeo f19sjv2b f197cytj fjzyvr9 f1xycvd f1lvi0hd f164tj6r f18d7dy7 f18yrga4 fkco1xr f15x2syh fmjcstx f1ac2nhu f5x68vu fup14nn f1o8hy8 f1ehsc59 f1vprcok f1y6l6gb fqzpax5 f1fk8luq fdlwbod f1k162kl fwzjow2 fdxh4hq f4bntlt f1ijds75 f17uawya fhff7ih f1xujz46 fjpb76i f80mdc4 f1fd840r fd5sjq ft0p4n1 f1gbvy53 f1u7zjm2 fsdnjoo fphlhsa flhaxg5 f1w6q9f2 f1as24b6 fg1s8s7 fe6jkqf f1rfpchy f11s3y5b\">\n<p>With more direct and truthful feedback, immediate help can be offered, or alternative strategies can be studied to eliminate site issues.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>That the internet and, more precisely, social media, know everything about us was already known; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[1007,1008,1009,1010],"class_list":["post-12508","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-internet-ci-conosce-en","tag-movimenti-del-mouse-en","tag-novita-internet-en","tag-ricerca-stato-emotivo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The internet can now understand our emotional state<\/title>\n<meta name=\"description\" content=\"That the internet knows us well is nothing new. But now it also knows our emotional state, how? Through the study of our online movements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The internet can now understand our emotional state\" \/>\n<meta property=\"og:description\" content=\"That the internet knows us well is nothing new. But now it also knows our emotional state, how? Through the study of our online movements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Luna Partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lunapartner\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-22T15:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T09:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/iStock_000073699365_Medium-300x200.jpg\" \/>\n<meta name=\"author\" content=\"lunapartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lunapartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\"},\"author\":{\"name\":\"lunapartner\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\"},\"headline\":\"The internet can now understand our emotional state\",\"datePublished\":\"2015-12-22T15:00:49+00:00\",\"dateModified\":\"2024-12-19T09:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\"},\"wordCount\":247,\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"keywords\":[\"Internet ci conosce\",\"Movimenti del mouse\",\"Novit\u00e0 Internet\",\"Ricerca stato emotivo\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\",\"url\":\"https:\/\/www.lunapartner.it\/en\/internet-stato-emotivo\/\",\"name\":\"The internet can now understand our emotional state\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/#website\"},\"datePublished\":\"2015-12-22T15:00:49+00:00\",\"dateModified\":\"2024-12-19T09:39:09+00:00\",\"description\":\"That the internet knows us well is nothing new. 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