{"id":12510,"date":"2015-12-18T11:08:40","date_gmt":"2015-12-18T10:08:40","guid":{"rendered":"https:\/\/www.lunapartner.it\/star-wars-e-social\/"},"modified":"2024-12-19T10:46:54","modified_gmt":"2024-12-19T09:46:54","slug":"star-wars-e-social","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/star-wars-e-social\/","title":{"rendered":"Star Wars and Social: a union that makes the Force"},"content":{"rendered":"<p>Finally, the long-awaited seventh chapter of the Star Wars saga has been released in Italian theaters, but on social media, the Star Wars Mania has been with us for some time.<\/p>\n<p>Many major brands have leveraged this event for their advertising strategies, in a more or less ironic way, thus reaching millions of fans in Italy and around the world.<\/p>\n<p><!--more--><\/p>\n<p>After Adele and the countless posts about the very sad &#8220;Hello,&#8221; in these weeks of anxiety, social networks have helped make the wait more pleasant and fun.<\/p>\n<p>We have selected for you the best posts found on social media, belonging to well-known brands that have cleverly taken advantage of the occasion. Let&#8217;s start with Instagram, where <a href=\"http:\/\/www.rossoanticoaperitivo.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rosso Antico Aperitivo<\/a> gave us a great tip: &#8220;Aperitif is a great way to pass the time. If that&#8217;s not enough, use the Force.&#8221;<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7607\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/a-300x300.jpg\" alt=\"\" width=\"223\" height=\"223\" \/><\/a><\/p>\n<p>Irony is the ingredient that cannot be missed, and <a href=\"http:\/\/www.loreal.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019Or\u00e9al<\/a> knows this well. Instead of the usual model with smooth and shiny hair, Chewbacca appeared, looking better than ever.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7608\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/b-300x189.jpg\" alt=\"\" width=\"288\" height=\"182\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.spotify.com\/it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a> also made its presence felt, associating each profile with one of the saga&#8217;s protagonists.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7609\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/c-300x159.jpg\" alt=\"\" width=\"296\" height=\"157\" \/><\/a><\/p>\n<p>Among the most unexpected brands that used this strategy, we find<a href=\"http:\/\/www.bper.it\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Bper<\/a>,which tells us &#8220;A long time ago, in a branch far, far away&#8230;,&#8221; thus breaking away from the formal and set standards typical of a bank.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/d.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7610\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/d-300x300.png\" alt=\"\" width=\"223\" height=\"223\" \/><\/a><\/p>\n<p>The list of the best is still long; a fine example? <a href=\"http:\/\/www.dmax.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">DMax<\/a>, the TV channel, delights us with a mockery of one of its programs.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/e.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7611\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/e-300x225.png\" alt=\"\" width=\"242\" height=\"182\" \/><\/a><\/p>\n<p>From <a href=\"http:\/\/www.pavesi.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pavesi<\/a>, with the slogan &#8220;The Force has awakened&#8230; and will surely want breakfast!&#8221; to <a href=\"http:\/\/leerdammer.it\/#home\" target=\"_blank\" rel=\"noopener noreferrer\">Leerdammer <\/a>with &#8220;The big day has finally arrived. You don&#8217;t want to fight the dark side on an empty stomach, do you?&#8221; to <a href=\"http:\/\/nonsolobuono.it\/fini\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fini<\/a>, even the major food companies do not miss the opportunity to advertise their products through Star Wars-related irony.<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/f.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7612 alignleft\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/f-300x300.png\" alt=\"f\" width=\"223\" height=\"223\" \/><\/a> <a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/g.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7613 alignleft\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/g-300x300.png\" alt=\"g\" width=\"223\" height=\"223\" \/><\/a> <a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/h.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7614 alignleft\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/h-300x300.jpg\" alt=\"h\" width=\"223\" height=\"223\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Last but not least, there couldn&#8217;t be a lack of irony about family relationships:<\/p>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/l.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7616\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/l-300x300.jpg\" alt=\"\" width=\"223\" height=\"223\" \/><\/a><\/p>\n<div class=\"largeReply-193 marginZero-194\" aria-live=\"assertive\">\n<div class=\"___1ra1pit fkhj508 fhjrts3 f137keqj fb1a13d fx8cdsv fxfb0uo fn5cvv7 f65ro8h f7suxz6 f2egjsp f15d4ioa f8qy9f8 fw0izlg f1gxrt3a f1os76ua f1js9cnw f1g87ej0 freluf8 f1yggaq6 f2i3chp f1151osp ftpcj8z f1gto8uq felkt6s fjthtfa fvhlfan f7tc0t0 f15orfay fqvmpri f11tbgq f1p0247a f9sufv2 f1dr1xf1 f1vyg3t2 fns3mgy f2h6sj1 f13alwr3 f19c6guv frkklwf f5zfpvi f1lrr67x f1ls9w7j f7v36i4 fneavw5 f13zpkng f7unjfp f8p1rz fzu6h1w f1i1bi6h f1smo7hi f1sk1xod f1kgogdq f1ecidve fe11041 fds34uz f1aye3w6 f17s497r fvlpcs8 f9vckw9 f1rt6e60 ft380qk f14gafeo f19sjv2b f197cytj fjzyvr9 f1xycvd f1lvi0hd f164tj6r f18d7dy7 f18yrga4 fkco1xr f15x2syh fmjcstx f1ac2nhu f5x68vu fup14nn f1o8hy8 f1ehsc59 f1vprcok f1y6l6gb fqzpax5 f1fk8luq fdlwbod f1k162kl fwzjow2 fdxh4hq f4bntlt f1ijds75 f17uawya fhff7ih f1xujz46 fjpb76i f80mdc4 f1fd840r fd5sjq ft0p4n1 f1gbvy53 f1u7zjm2 fsdnjoo fphlhsa flhaxg5 f1w6q9f2 f1as24b6 fg1s8s7 fe6jkqf f1rfpchy f11s3y5b\">\n<p>The world of social media is infinite, like the Star Wars galaxy. Unfortunately, I have come across some not very funny and unpleasant spoiler posts, which are making my wait even more anxious.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/m.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7617\" src=\"http:\/\/www.lunaflpartner.it\/wp-content\/uploads\/2015\/12\/m-300x174.png\" alt=\"\" width=\"286\" height=\"166\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finally, the long-awaited seventh chapter of the Star Wars saga has been released in Italian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[1014,1015,1016],"class_list":["post-12510","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-ironia-social-en","tag-pubblicita-con-star-wars-en","tag-star-wars-e-social-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Star Wars and Social: a union that makes the Force<\/title>\n<meta name=\"description\" content=\"Star Wars has achieved enormous success, which is why major brands have leveraged it for their social strategies!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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