{"id":12515,"date":"2015-12-07T11:17:50","date_gmt":"2015-12-07T10:17:50","guid":{"rendered":"https:\/\/www.lunapartner.it\/facebook-per-le-aziende\/"},"modified":"2024-12-19T11:44:18","modified_gmt":"2024-12-19T10:44:18","slug":"facebook-per-le-aziende","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/facebook-per-le-aziende\/","title":{"rendered":"Facebook for Businesses: Profile or Page?"},"content":{"rendered":"<p>Facebook is a social network that allows you to connect, communicate, share, and have fun, which is why it has become globally relevant in just a few years.<\/p>\n<p>Because it allows people to learn and get informed about anything from the comfort of their home or on the go with a smartphone, it has become one of the best places to communicate and showcase your brand.<\/p>\n<p><!--more--><\/p>\n<p>Facebook has always paid special attention to businesses, studying and implementing techniques to achieve various business goals. But how do you choose whether to base your strategy on a private profile or a public page?<\/p>\n<p><strong># Profile<\/strong><\/p>\n<p>A profile is mainly intended for individuals, as it was designed for communication between users, sharing personal moments, and managing connections to pages of preferred brands or celebrities.<\/p>\n<p>Besides not being functional for internet marketing, Facebook considers the creation of a private profile dedicated to a business a violation, so it could be shut down at any moment, causing you to lose established contacts.<\/p>\n<p><strong># Page<\/strong><\/p>\n<p>The Fan Page is specifically structured for businesses. Why is it the best choice?<\/p>\n<ul>\n<li>It allows everyone to follow what you decide to publish by simply liking the page, without needing to send a request.<\/li>\n<li>These are public pages, so every time a user likes or comments on content, it automatically appears in the News Feed of their connections&#8217; personal profiles. In addition to being viewed by the page&#8217;s fans, the content is also seen by their entire network of friends.<\/li>\n<li>It offers the possibility to promote content.<\/li>\n<li>It allows access to fan activity information.<\/li>\n<li>Thanks to Facebook Insights, it lets you know which content has been most successful and interactive, offering the opportunity to monitor progress, conversion statistics, and improve the strategy used.<\/li>\n<\/ul>\n<p><strong>To promote and make your business known to everyone, the right choice is the Fan Page!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is a social network that allows you to connect, communicate, share, and have fun, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[1032,1033,1030,1034],"class_list":["post-12515","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-fan-page-aziende-en","tag-fan-page-facebook-en","tag-pagina-facebook-aziendale-en","tag-profilo-facebook-aziende-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook for Businesses: Profile or Page?<\/title>\n<meta name=\"description\" content=\"To make the most of Facebook for your business strategies, it is more appropriate to create a public page rather than a private profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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