{"id":12524,"date":"2015-11-23T08:34:32","date_gmt":"2015-11-23T07:34:32","guid":{"rendered":"https:\/\/www.lunapartner.it\/colori-pubblicita\/"},"modified":"2024-12-19T12:26:12","modified_gmt":"2024-12-19T11:26:12","slug":"colori-pubblicita","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/","title":{"rendered":"To each advertisement its own color!"},"content":{"rendered":"

As we already know, in an advertisement, what most catches a potential consumer’s attention are colors and images. What may not be known, however, is that for each type of advertisement and business, some colors are more effective than others.<\/strong><\/p>\n

<\/p>\n

The study of the right concept and the most suitable content to include may prove useless if not accompanied by coherent and well-chosen images that can reach the desired target.<\/p>\n

The first step<\/strong> is to choose graphics that attract the attention of the desired subjects and can be correctly interpreted <\/strong>without misunderstandings or distortions.<\/p>\n

But what is even more important is the choice of color, a tool capable of amplifying emotions and arousing curiosity; color can influence the behavior of target subjects and is considered a determining factor in purchasing decisions by 85% of consumers. So, how can you choose the exact tones to ensure the message is not wasted?<\/strong> Each color is often attributed a meaning, so each business, depending on the goal it wants to achieve, has one that is more suitable:<\/p>\n

# White<\/strong><\/p>\n

If you want to convey calm, purity, cleanliness, simplicity, and well-being, white is the color that best conveys these messages.<\/p>\n

# Orange<\/strong><\/p>\n

Positive energy and joy, perfect for messages of enthusiasm and, especially in autumn and winter, to convey warmth.<\/p>\n

# Pink<\/strong><\/p>\n

Can convey comfort and relaxation, but also be very stimulating as it is a very fashionable color.<\/p>\n

# Purple<\/strong><\/p>\n

Always associated with prestige and nobility, perfect for luxury products.<\/p>\n

# Gold<\/strong><\/p>\n

If the focus of the message is to enhance an item, gold has the ability to make something ordinary extraordinary.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we already know, in an advertisement, what most catches a potential consumer’s attention are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[1061,1062,1063],"class_list":["post-12524","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-colori-messaggio-pubblicitario-en","tag-colori-pubblicita-en","tag-come-fare-pubblicita-en"],"acf":[],"yoast_head":"\nTo each advertisement its own color!<\/title>\n<meta name=\"description\" content=\"If you want to advertise on the internet, it's important to know which colors are best suited to your message!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To each advertisement its own color!\" \/>\n<meta property=\"og:description\" content=\"If you want to advertise on the internet, it's important to know which colors are best suited to your message!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\" \/>\n<meta property=\"og:site_name\" content=\"Luna Partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lunapartner\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-23T07:34:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T11:26:12+00:00\" \/>\n<meta name=\"author\" content=\"lunapartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lunapartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\"},\"author\":{\"name\":\"lunapartner\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\"},\"headline\":\"To each advertisement its own color!\",\"datePublished\":\"2015-11-23T07:34:32+00:00\",\"dateModified\":\"2024-12-19T11:26:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\"},\"wordCount\":270,\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"keywords\":[\"Colori messaggio pubblicitario\",\"Colori pubblicit\u00e0\",\"Come fare pubblicit\u00e0\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\",\"url\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\",\"name\":\"To each advertisement its own color!\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/#website\"},\"datePublished\":\"2015-11-23T07:34:32+00:00\",\"dateModified\":\"2024-12-19T11:26:12+00:00\",\"description\":\"If you want to advertise on the internet, it's important to know which colors are best suited to your message!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lunapartner.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To each advertisement its own color!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lunapartner.it\/#website\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"name\":\"Luna Partner\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lunapartner.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lunapartner.it\/#organization\",\"name\":\"Luna Partner\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"contentUrl\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"width\":153,\"height\":52,\"caption\":\"Luna Partner\"},\"image\":{\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/lunapartner\/\",\"https:\/\/www.instagram.com\/lunapartner\/\",\"https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\",\"name\":\"lunapartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"caption\":\"lunapartner\"},\"sameAs\":[\"https:\/\/www.lunapartner.it\"],\"url\":\"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"To each advertisement its own color!","description":"If you want to advertise on the internet, it's important to know which colors are best suited to your message!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/","og_locale":"en_US","og_type":"article","og_title":"To each advertisement its own color!","og_description":"If you want to advertise on the internet, it's important to know which colors are best suited to your message!","og_url":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/","og_site_name":"Luna Partner","article_publisher":"https:\/\/www.facebook.com\/lunapartner\/","article_published_time":"2015-11-23T07:34:32+00:00","article_modified_time":"2024-12-19T11:26:12+00:00","author":"lunapartner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lunapartner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#article","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/"},"author":{"name":"lunapartner","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924"},"headline":"To each advertisement its own color!","datePublished":"2015-11-23T07:34:32+00:00","dateModified":"2024-12-19T11:26:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/"},"wordCount":270,"publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"keywords":["Colori messaggio pubblicitario","Colori pubblicit\u00e0","Come fare pubblicit\u00e0"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/","url":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/","name":"To each advertisement its own color!","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/#website"},"datePublished":"2015-11-23T07:34:32+00:00","dateModified":"2024-12-19T11:26:12+00:00","description":"If you want to advertise on the internet, it's important to know which colors are best suited to your message!","breadcrumb":{"@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lunapartner.it\/en\/colori-pubblicita\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lunapartner.it\/"},{"@type":"ListItem","position":2,"name":"To each advertisement its own color!"}]},{"@type":"WebSite","@id":"https:\/\/www.lunapartner.it\/#website","url":"https:\/\/www.lunapartner.it\/","name":"Luna Partner","description":"","publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lunapartner.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lunapartner.it\/#organization","name":"Luna Partner","url":"https:\/\/www.lunapartner.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","contentUrl":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","width":153,"height":52,"caption":"Luna Partner"},"image":{"@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lunapartner\/","https:\/\/www.instagram.com\/lunapartner\/","https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner"]},{"@type":"Person","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924","name":"lunapartner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","caption":"lunapartner"},"sameAs":["https:\/\/www.lunapartner.it"],"url":"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/comments?post=12524"}],"version-history":[{"count":3,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12524\/revisions"}],"predecessor-version":[{"id":13211,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12524\/revisions\/13211"}],"wp:attachment":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/media?parent=12524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/categories?post=12524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/tags?post=12524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}