{"id":12529,"date":"2015-11-16T11:42:11","date_gmt":"2015-11-16T10:42:11","guid":{"rendered":"https:\/\/www.lunapartner.it\/attivita-social-media\/"},"modified":"2024-12-19T12:54:15","modified_gmt":"2024-12-19T11:54:15","slug":"attivita-social-media","status":"publish","type":"post","link":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/","title":{"rendered":"How do we spend our time on Social Media?"},"content":{"rendered":"<p><strong>Facebook reaches one and a half billion users<\/strong>, but despite this growth,<strong> shares are decreasing<\/strong>; only 34% update their status and 37% post and share photos, while just a year ago these percentages were 50 and 59%.<\/p>\n<p><strong>The question arises: what do we do all the time on Social Media?<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>GlobalWebIndex has compiled a ranking of the actions that Facebook and Twitter users perform most frequently.<\/strong><\/p>\n<p><strong># Facebook<\/strong><\/p>\n<p>What do Facebook users like the most? Naturally, the Like button! This is clicked by 64%, followed by watching videos, an activity that involves 50% of users.<\/p>\n<p>Its role as a social network aimed at maintaining relationships is evident, as 48% of users exchange messages with friends and 47% comment on photos, videos, and posts.<\/p>\n<p>46% read articles and 43% share a post related to what a friend has written on their profile, while, as we already know, posting statuses and personal images are activities that interest only one in three users.<\/p>\n<p>A significant percentage, which Zuckerberg&#8217;s team aims to reduce, accesses Facebook only to browse the timeline and home; about 42% of users look at the latest news but do not take any action.<\/p>\n<p><strong># Twitter<\/strong><\/p>\n<p>Confirming itself as the first platform chosen for real-time news, what Twitter enthusiasts do the most is read the news; 41% of users use it for updates.<\/p>\n<p>The activities that, equally, are carried out by 35% of users are scrolling the Home and visiting the Trending Topics section, followed by sharing Tweets directed at friends (34%) and Retweeting content (33%).<\/p>\n<p>Among the less performed actions, in contrast to Facebook, is Liking friends&#8217; Tweets, which only 31% of users do. This function has increased by 6% since the star was replaced with a heart.<\/p>\n<p>The lower part of the ranking of the most performed actions on Twitter is occupied by visiting the feed of VIPs and public figures, using hashtags, and viewing a link associated with content, performed by 28%, while, in last place with 26%, is sharing a personal Tweet, which is done by only one in four users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook reaches one and a half billion users, but despite this growth, shares are decreasing; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[598],"tags":[1069,684,1070],"class_list":["post-12529","post","type-post","status-publish","format-standard","hentry","category-content-type-en","tag-attivita-facebook-en","tag-attivita-social-media-en","tag-cosa-facciamo-su-facebook-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do we spend our time on Social Media?<\/title>\n<meta name=\"description\" content=\"Here are the activities that users perform most frequently on Social Media!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do we spend our time on Social Media?\" \/>\n<meta property=\"og:description\" content=\"Here are the activities that users perform most frequently on Social Media!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Luna Partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lunapartner\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T10:42:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T11:54:15+00:00\" \/>\n<meta name=\"author\" content=\"lunapartner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lunapartner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\"},\"author\":{\"name\":\"lunapartner\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\"},\"headline\":\"How do we spend our time on Social Media?\",\"datePublished\":\"2015-11-16T10:42:11+00:00\",\"dateModified\":\"2024-12-19T11:54:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"keywords\":[\"Attivit\u00e0 Facebook\",\"Attivit\u00e0 Social Media\",\"Cosa facciamo su Facebook\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\",\"url\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\",\"name\":\"How do we spend our time on Social Media?\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunapartner.it\/#website\"},\"datePublished\":\"2015-11-16T10:42:11+00:00\",\"dateModified\":\"2024-12-19T11:54:15+00:00\",\"description\":\"Here are the activities that users perform most frequently on Social Media!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lunapartner.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do we spend our time on Social Media?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lunapartner.it\/#website\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"name\":\"Luna Partner\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.lunapartner.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lunapartner.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lunapartner.it\/#organization\",\"name\":\"Luna Partner\",\"url\":\"https:\/\/www.lunapartner.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"contentUrl\":\"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png\",\"width\":153,\"height\":52,\"caption\":\"Luna Partner\"},\"image\":{\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/lunapartner\/\",\"https:\/\/www.instagram.com\/lunapartner\/\",\"https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924\",\"name\":\"lunapartner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g\",\"caption\":\"lunapartner\"},\"sameAs\":[\"https:\/\/www.lunapartner.it\"],\"url\":\"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How do we spend our time on Social Media?","description":"Here are the activities that users perform most frequently on Social Media!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/","og_locale":"en_US","og_type":"article","og_title":"How do we spend our time on Social Media?","og_description":"Here are the activities that users perform most frequently on Social Media!","og_url":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/","og_site_name":"Luna Partner","article_publisher":"https:\/\/www.facebook.com\/lunapartner\/","article_published_time":"2015-11-16T10:42:11+00:00","article_modified_time":"2024-12-19T11:54:15+00:00","author":"lunapartner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lunapartner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#article","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/"},"author":{"name":"lunapartner","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924"},"headline":"How do we spend our time on Social Media?","datePublished":"2015-11-16T10:42:11+00:00","dateModified":"2024-12-19T11:54:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/"},"wordCount":332,"publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"keywords":["Attivit\u00e0 Facebook","Attivit\u00e0 Social Media","Cosa facciamo su Facebook"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/","url":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/","name":"How do we spend our time on Social Media?","isPartOf":{"@id":"https:\/\/www.lunapartner.it\/#website"},"datePublished":"2015-11-16T10:42:11+00:00","dateModified":"2024-12-19T11:54:15+00:00","description":"Here are the activities that users perform most frequently on Social Media!","breadcrumb":{"@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lunapartner.it\/en\/attivita-social-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lunapartner.it\/en\/attivita-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lunapartner.it\/"},{"@type":"ListItem","position":2,"name":"How do we spend our time on Social Media?"}]},{"@type":"WebSite","@id":"https:\/\/www.lunapartner.it\/#website","url":"https:\/\/www.lunapartner.it\/","name":"Luna Partner","description":"","publisher":{"@id":"https:\/\/www.lunapartner.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lunapartner.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lunapartner.it\/#organization","name":"Luna Partner","url":"https:\/\/www.lunapartner.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","contentUrl":"https:\/\/www.lunapartner.it\/wp-content\/uploads\/2022\/11\/LunaPartner-Logo-2.png","width":153,"height":52,"caption":"Luna Partner"},"image":{"@id":"https:\/\/www.lunapartner.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lunapartner\/","https:\/\/www.instagram.com\/lunapartner\/","https:\/\/it.linkedin.com\/company\/luna-forward-looking-partner"]},{"@type":"Person","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/f15187788e013dafd238d06c6d412924","name":"lunapartner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunapartner.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ac2f38dc21d5d703012a68c343370aebdd13085aad68ec2488ab94b87e0edbf?s=96&d=mm&r=g","caption":"lunapartner"},"sameAs":["https:\/\/www.lunapartner.it"],"url":"https:\/\/www.lunapartner.it\/en\/author\/lunapartner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/comments?post=12529"}],"version-history":[{"count":3,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12529\/revisions"}],"predecessor-version":[{"id":13221,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/posts\/12529\/revisions\/13221"}],"wp:attachment":[{"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/media?parent=12529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/categories?post=12529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lunapartner.it\/en\/wp-json\/wp\/v2\/tags?post=12529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}