For the Mountain View giant, it might be a small amount, but according to an Oracle lawyer during a hearing on January 14, it seems that keeping the Google search bar on Apple devices cost them a billion dollars.
Rumors of an agreement between the two companies are not new, but the numbers on which this deal is based have never been confirmed. However, according to a court transcript, it is evident that Google is investing to ensure that Apple users continue to use its search engine.
In summary, Apple economically benefits from Google’s advertising model, despite officially accusing it of privacy violations.
According to Bloomberg, the agreement between The Big G and Apple means that the company led by Tim Cook recognizes a percentage of the revenue from traffic coming from iOS devices. Although the figures are unofficial, the revenue share is around 34%.
For both companies, the actual agreements are treated as highly confidential information, so we probably won’t easily discover the real volumes.
