La Ceramica – Social Media
La Ceramica was founded in Bologna in the 1960s as a retail outlet for Iris Ceramica in Fiorano Modenese, a young and rapidly expanding company at the time. Today, it is part of one of Italy’s and the world’s leading ceramic groups, a global leader in the production of porcelain stoneware for flooring and wall coverings in residential, commercial, and industrial projects.
Actions carried out:
- Website creation
- Development of landing pages
- Creation of Facebook and Instagram pages
- Advertising campaigns to increase page followers and engagement with communications
- Design and planning of social media content to enhance service visibility and generate leads
- Creation of advertising campaigns on Google Search Network targeting specific keywords
- Development of web content with SEO optimization
| Client | La Ceramica – Iris Group |
|---|---|
| Service | Social Media |
| Sector | Design |
| Objectives | Increased brand awareness, social media presence, and lead generation |
| Channels | Google Ads, Facebook and Instagram |
