To reach younger audiences, social media is undoubtedly the best channel.

However, one of the most effective platforms might just be the one you least expect. Which one?

Snapchat!

Loved especially by users aged 18 to 25 (31% of its user base falls into this category), this platform—characterized by informal communication and limited viewing time — can serve as a space for fresh ideas and marketing strategies.

The key feature of Snapchat is the expiration of shared content, which self-destructs after a set period. Leveraging this unique element allows brands to create unconventional marketing campaigns, using communication strategies that break the mold and generate greater impact and resonance.

Here’s how to build a well-targeted and effective communication campaign on Snapchat:

# Content

With Snapchat Stories, brands can create narratives and conversations through content that remains visible for only 24 hours before disappearing. Using exclusive and engaging material, the time-sensitive factor enhances interest, perceived value, and the desire to view it.

To create content suitable for this channel, simply be authentic—share real messages and craft genuine storytelling that resonates with audiences.

# Promotions

Snapchat allows the creation of personalized coupons and promotions with a predefined time limit, encouraging users to visit stores and take advantage of the offers before they expire. These promotions also motivate users to stay updated and follow the brand’s activity for future deals.

# Previews

Using Snapchat’s short-lived content visibility can pique users’ curiosity about new products. Brands can share sneak peeks of upcoming arrivals, increasing anticipation and boosting sales upon launch.