Although it has less than a third of Facebook’s active users, a study by Forrester found that Instagram boasts the highest engagement rate among social media platforms. In 2015, Instagram’s engagement rate was approximately 2.2%, compared to Facebook’s 0.2% and Twitter’s 0.02%.
How to leverage these insights for Business Marketing?
It’s already well-known that images perform better than text-based content. However, a well-crafted image—combined with an active community, a coherent and original project, and meticulous monitoring—can yield surprising results.
As explained in “Guadagnare con Instagram” by Marko Morciano, thanks to a few simple rules, businesses can benefit from the platform to boost their engagement rate:
- First, a company must study its target audience to create content tailored to their tastes and lifestyles, ensuring a strong visual impact.
- To retain customers or increase loyalty, the best approach is to captivate them with exclusive experiences and news. One idea is to reveal information in advance or reserve unique activities for Instagram followers. Using the platform for corporate storytelling will also engage audiences on a deeper level.
- Publishing must be consistent and regular, following a well-planned editorial strategy while dedicating time to responding to user comments and inquiries.
- Hashtags and captions are the only text elements available, so they must be carefully crafted in a tone that aligns with the brand and its clientele.
